2025 Merch Collection
Missed out on items at the festival? Pre-order select items now to ship to home.
Cruel World’s thoughts and hearts are with everyone impacted by the Los Angeles fires.
The residents of Pasadena and Altadena welcome us into their communities each year and it means so much to us. In partnership with the Rose Bowl Operating Company, our Pasadena festivals have made a donation of $250,000 to the Eaton Fire Relief & Recovery Fund, which provides flexible support to local nonprofit organizations responding to the fire.
We love you LA.
Today and every day.
Looking forward to sharing a parasol with you all again in May. For those of you who’d like to make your own donation.